Primary Research

I considered whether there were any ways in which I could incorporate more primary research into my review.
I looked at LIMA as they linked to a lot of the figures and facts I was stating.

I sent out an email containing the following questions:

1. How important to a licensed character brand is the website?


2. What obstacles did you have to overcome to ensure that the website was friendly for both children and their parent/guardian


3. There is the option to register on this site, for example to watch the video clips. How does this benefit you?

4. What is your option of social media marketing for children’s animated characters?

5. How important is it to find an appropriate charity to support for an animated character – does this boost the reputation of the company?

6. From your experience with licensed characters are there any key ‘special events’ which really stand out for you? For example theme park visits etc.

7. Regarding the brand mascot - How important is this for you in creating a bond between children and character – and what special measures/training are put in place to ensure that there is a likeness in personality /actions between the genuine TV character, and the suited version?

8. Most licensed characters have a secondary audience in the respect that teens sometimes buy into the merchandise – how do you feel this came about? Is this ever worrying for a brand, or always considered a plus?

9. What is your experience with licensed characters joining forces with another brand?

10. What do you believe is your strongest form of promotion? Please explain

11. What do you believe is your weakest form of promotion? Please explain.

12. Have you/did you consider any Guerrilla marketing tactics?

I awaited a reply in anticipation and will update the blog once I have received one