Today I will create a comparision chart to be placed within the conclusion of my review. This will show which brands use which promotional tools - this ensures that I cover all areas of promotion roughly, whilst providing much more depth to other areas of significance - e.g. Twitter could be acknowledged by a tally in a chart, and then Facebook, for example, could be elaborated on within the review discussion section.
I will refer back to the sheets provided with the brief ensuring that I have covered all areas of above the line and below the line marketing. Once I have typed out this chart, I will draw the report to a solid conclusion, pinpointing one brand as a market leader, and suggesting why other brands may fail to attract their desired audience, or even attract an alternative audience.
The post will be updated at the end of the day, stating whether I have suceeded or not.
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