Today I decided that I would look back at the report with a fresh mind. I needed to get the word count down by 3000 odd words. In order to achieve this I printed off the review and then went through it, initially taking out uneccesary words and statments. After I had done this, I went back to the typed up document and made these ammendments.
I then recalculated the word count and once again went through my document in printed off form. As it stands I am 1,500 words over the maximum word count and yet to conclude. I have now resorted to taking out sections which do not "tell" much about my understanding of the brand. I am also prioritising primary research over secondary research as this is a better indicator of the effort I have put into the project.
I aim to have the word count down to 6000 by the end of the night. I will update a blog post tomorrow stating whether I have achieved this or not.
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