The new condensed area for investigation

Below is the new (condensed) area for investigation surrounding the chosen characters and how I plan to approach this task:

1. Search engine optimisation, e.g. when using Google it was difficult to locate the official web pages for The Simpsons and Flintstones due to consumer-made sites.
2. Website – this will be completely deconstructed.
3. Television. What time is the show broadcast? E.g. early mornings before school. Brief analysis of what adverts appear between the programmes. Who sponsors the show? Number of viewers?
4. How does the brand make use of Youtube? Uploading different series of the show. Unintentional promotion by fans – e.g. video responses, e.g. ‘daddy pig eats George’ video which has over 69,000 views. Bratz dolls used as imagery alongside songs e.g. Natasha Bedingfield.
5. Billboards – none found so far. Discuss why this may be.
6. Magazine/comics. Free giveaways? The price of the magazine – e.g. is it affordable with the pocket money for the child. The offer of subscription. Quality of magazine – use of colour/paper. Circulation figures.
7. Special events – Official mascot visits attractions e.g. Gulliver’s, Twinlakes, Great Central Railway, Grand Opera House. I must obtain figures as to the number of people at the events to monitor the success.
8. Blog – look at the frequency of blog entries.
9. Twitter – aimed at parent? Are the tweets promotion-focussed or used to express the character’s personality – e.g. Bart Simpson, Family Guy.
10. The use of celebrities. E.g. characters, sponsors, voiceovers.
11. Music/song lyrics. Has the jingle been used as a form of promotion e.g. Flintstones, Peppa Pig.
12. Charity – e.g. Peppa Pig has teamed up with Asda in support of Tommy’s children’s charity. Viable choice as Adsa uses mums as brand ambassadors.
13. 13. Sponsors/partnership/cross-marketing. E.g. The Simpsons have worked with Burger King, Dominoes Pizza and Nestle Butterfinger. Muller Little Stars ran an on-pack promotional tie-in with Peppa Pig contract to Dino Pebbles in cereal promotion in 1990.
14. Apps – how relevant are these for the target customer. Ben10 makes good use of these.

I must now consider exactly how I will discuss these topics - will I discuss them alternately, or will I make continous comparisions throughout?

I will now look at other successful reviews in order to decide how to achieve the best presentation of my work.