Research resources

I wanted research from many different resources - both primary and secondary.
Secondary research was the easiest to locate - below are just a few links to useful resources found during the initial stages of research...

http://www.allbusiness.com/marketing-advertising/branding-brand-development/4677779-1.html


http://www.betternetworker.com/blogs/view-1950

http://springboardmarketing.net/Blog/?tag=spongebob-squarepants

http://www.arabianbusiness.com/525779-spongebob-looks-to-the-gulf

Themepark / hotel.
Movie http://www.allgame.com/game.php?id=68152&tab=credits

Album:
http://us.dada.net/music/spongebob_sandy_mrkrabs_planktonpatrick/barnacles!_709846m.html

http://www.marketlikeachick.com/burger-kings-sponge-bob-squarebutt-how-not-to-market-to-women/

Play station http://www.answers.com/topic/spongebob-squarepants-happy-squared-double-pack


http://www.mobilemarketer.com/cms/news/content/2603.html

http://www.brandrepublic.com/news/1015720/nickelodeon-uk-brings-spongebob-app/


http://www.churchmarketingsucks.com/2005/01/dont-spar-with-the-sponge/

http://web.frpa.org/pdfs/profdev/Howdy%20Doody%20to%20SpongeBob.pdf

I used these sites to pinpoint key areas of discussion. Whilst I sifted through this information, in order to determine what was relevant, I began emailing people - the Licencee's of the likes of Peppa Pig, Spongebob etc.

The next post will present changes to the proposal.