I sent out emails to people from E1 Entertainment.
Below were the questions which I included within the email.
I ensured that the people whom I contacted were able to answer my questions, for example the press officer, head of promotions, marketing assistant etc.
1. How important to the brand is the Pegga Pig website? What do you do to ensure that the website is fresh and exciting?
2. Peppa Pig is primarily aimed at young children (pre school). What obstacles did you have to overcome to ensure that the website was friendly for both children and their parent/guardian? … The online shop suggests that parents will be nearby children, as it is the parents who will make the purchase decisions.
There were no major obstacles in terms of content – we just need to make sure
3. The Peppa Pig gallery upload option is one way of indicating how many people access that area of the site, and more importantly how many of them are avid Peppa Pig lovers. Do you have any more measures in hand to monitor the success of your website?
4. Do you have figures available for me to show this success? E.g number of visitors.
5. There is the option to register on this site, for example to watch the video clips. How does this benefit you?
6. The option to read online is in keeping with the modern times. Yet, how do you manage to sell print copies of the ladybird books if they are online too. Are these older versions/specially created for online?
7. I can imagine the games option is very popular – how is this a beneficial marketing tactic – e.g playing games keeps them on the site for longer / repetition for emphasis of the brand name etc.
8. I understand that Peppa Pig supports tommy’s baby charity. How does this partnership work? How was it decided that Peppa and tommy’s were an appropriate partnership?
9. I could not find an official Facebook group for Peppa Pig. Is there one up and running? Do you believe this is an effective medium to market Peppa Pig, or that less tech-orientated options should be followed due to the target market?
10. How often is the Peppa Pig magazine distributed? Is this marketed as a magazine which children can buy with their pocket money, or something which parents buy for children?
11. Peppa Pig does many special events. Peppa and George actually visited Twinlakes family theme park where I work during non-term time. It was the busiest day the theme park has ever recorded. Does promotion for such events come solely down to the theme park / event? Or do you post this out in newsletters/online?
12. How important are these events for you in creating a bond between children and character – and what special measures/training are put in place to ensure that there is a likeness in personality /actions between the genuine TV character, and the suited version?
13. Have you ever had to decline any requests for special events because you feel that the venue/occasion didn’t suit your corporate identity?
14. After visiting twitter I can see that the Peppa Pig Live tweets are available. How successful do you feel this form of marketing is? as the majority of people using twitter are much older than your intended audience.
15. As a Peppa and George fan myself (owning some of the merchandise) do you feel that there is a secondary audience for this product? If so – was this intentional?
16. I read that Peppa Pig joined forced with Muller Little Stars, how did you ensure that this was a correct partnership? Healthy eating amongst children is something that is really pushed in this day, were there concerns about joining forces with a food-related product?.
17. Paultons family theme park has announced plans for a Peppa Pig world. Do you consider this as a major form of promotion? Please explain.
18. What do you believe is your strongest form of promotion? Please explain
19. What nursery school promotions do you devise? (if any).
20. What do you believe is your weakest form of promotion? Please explain.
21. Have you considered any Guerrilla marketing tactics?
I awaited eagerly for a response. This should consolidate any research findings to date.
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